You may see on Facebook or LinkedIn posts which promote campaigns that have achieved thousands and sometimes millions of video views.
Great, now what? Reach is often vanity, but at the same time it’s the first step to making the most of obtaining that connected audience.
The level of revenue an account can generate from YouTube video views differs based on audience targeting, and more specifically in this example, age.
Recent data from StrikeSocial shows the best paid views are generated by the 55-64 years old age group.
It was reported by Vlogger Gearthat 1 million YouTube video views can generate on average, between $600 and $7000. Helpful, right?
Earnings depend on the level of interaction by users and how long they stay engaged with a particular video.
Influencers with vast and super engaged audiences like David Dobrik or Casey Neistat, can expect to earn $3 – $7 per 1,000 views or $3000 – $7000 per 1 million views.
In a nutshell, you better be creating amazing content and keep users watching.
If you’re a brand that focuses on producing video content for Facebook and Instagram, to sell a product or service, views are the first step to success.
Let’s say 10,000 people have viewed your latest video, users have commented and tagged their friends; here’s what you can do to make the most of their social media seals of approval.
Create Lookalike Audiences
If you’re sharing video on Facebook (whether it’s uploading video or hosting Facebook Live videos), you can then create engagement audiences of people based on how long they watch your video.
An audience of people who watched 75% of your video represents a powerful audience from which you can create a lookalike audience.
Facebook’s Lookalike Audiences can also be used to find potential new customers by targeting people who are similar to your current or past customers.
When choosing a source for your Lookalike Audience, consider using a group of 1,000 to 50,000 of your best customers based on lifetime value, transaction value, total order size or engagement.
Here’s instructions for creating a Lookalike Audience based on video views.
Invite To Like
10,000 people have liked your video, you’re feeling good, but what many brands do is put their feet up and enjoy the feeling of vanity coursing through their veins.
Leverage this audience. Let’s say 2,000 people already like your page and have interacted with your video, that leaves 8,000 potential customers to engage with.
Engagement With Your Audience
Reply to every video comment, good or bad, whether it’s an organic or paid post.
Set up notifications so that you receive an alert every time a comment is made.
We live in a world where people receive information about brands from social connections. They are less likely to trust ads than friends or influencers.
For brands, comments are one of the best ways to engage with consumers.
Creating engaging content and generating views is just the beginning, and as brand this isn’t directly resulting in increased sales,; so leverage those views and create audiences, invite audiences to join your brand journey and engage with them like never before.
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