What Is It All About?
For many, creating that ‘insta-worthy’ food shot can often be more important than the taste of the food itself. In fact, it’s thought that 1 in 5 Brits will have shared a food photo online within just the past month! A report released by Waitrose even discusses that the food photos that we share are actually social currency, due to the way in which we talk about them online.
What Kind Of Food Is Being Talked About?
But it’s not just any old food that we’re sharing, no, no, no. This year has seen a huge increase in the ‘healthy eating’ trend, with everything from plant-based foods to Chai smoothie bowls.
And probably the most popular of them all, the Avocado. Consumers are buying them like they’re going out of fashion. Which they certainly aren’t, as sales have gone up 184% over the past five years! It’s thought that over 250,000 posts on Instagram now contain the hashtag #avocadotoast and this health and wellness trend is only set to increase into 2019.
What’s Going On In The Industry?
Though most of us who are posting are on the amateur side of things, there is a huge industry opening, full of professional food bloggers and photographers who create beautiful visuals across their social channels. Take Deliciously Ella, she is a well-renowned food blogger, who originally started eating healthily as a result of a serious condition that she suffered, Postural Tachycardia Syndrome. She has since gone on to having over 1.4 million followers on Instagram, her own shop and food brand and producing her own recipes! It’s people that like Ella who are setting trends and encouraging a healthier lifestyle on a global scale.
How Is The Trend Affecting Restaurants
But it’s not just affecting the way that we eat and photograph our food. Restaurants are designing and re-designing their spaces to accommodate for this new trend. Whether that’s with ‘instagrammable features’ such as walls and ceilings covered in flowers or creating an environment with natural lighting in mind. Some are even going as far as adding charger points at tables, so the ‘gramming never stops! For example, The Florist in Liverpool discusses itself as being a ‘sensory experience’ with a true Instagram aesthetic. Think pastel pinks, hanging flowers and shabby chic decor.