Given the current pandemic, it’s never been more important for businesses to maintain their connection with customers through social media and digital means. 

The COVID-19 lockdown has presented an opportunity for small organisations to review their existing social media activity and look for new ways to enhance and grow their profiles and engagement rates.  

But, where to begin? And how to know what to post? 

We’ve put together our top tips to consider, to help improve your overall social media presence and approach: 

  1. Be consistent 

Your brand should be posting consistently across all of its social media platforms.  

Frequently posting can help increase your engagement rates and follower levels. If you’re struggling to create fresh content everyday, don’t be afraid to post relevant, useful content from other sources and share due credits.

  1. Be visual 

A whopping 72% of consumers prefer videos over manuals to decide on a buy*! Be sure you’re featuring on-brand, stylish graphics in your social content that inspires action. 

  1. Feature User Generated Content (UGC) 

UGC is a sure fire way to increase engagement and relationships with your desired audience. Use formats like quizzes, competitions and polls to get your followers involved in what you’re posting. 

  1. Plan and schedule ahead 

Tap into topical and seasonal events that are relevant to your industry – for example, boosting sales around Black Friday or a national awareness day relevant to your industry.

The key here is to think and plan ahead to maximise on your opportunities.  

  1. Hone in on hashtags 

Hashtags are a great way to improve and expand your post’s visibility. Tap into key industry terms (#food, #interiors, #beauty), subject matters (#lifehacks, #mumlife, #howto) and audience information (#startups, #freelancers, #chefs). 

  1. Utilise social listening 

Use social listening platforms, such as Awario, to track mentions of your competition and key industry search terms and stay ahead of the game. This will allow you to see where they’re going wrong and help you avoid making those mistakes, plus allow you to review customer sentiment and feedback. 

* Source: https://www.socialmediatoday.com/news/video-marketing-statistics-for-2020-infographic/566099/

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