Ever wanted to add some context to your instagram post? Recently Instagram has made links available to all accounts to add links to external websites; previously this feature was only available to verified accounts to create sponsored content.
The effortless feature will now allow for all users of the platform to add links to their story. In the last 18 months there has been a boost in the use of infographics to spread awareness for social issues. Infographics create accessible bites along with the credible links and make instagram a more reliable educational resource.
The links are beneficial for small businesses instagram accounts, navigating websites when looking for a specific item can be laborious. Being able to present products and services on instagram stories and having direct links to the item on the advertisement will make your business more accessible.
Whether it’s your small business, a band account or an interesting article, using the new instagram feature will allow you to communicate with your audience in a more accessible way. This increases engagement and therefore developing an improved presence on instagram.
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