Has TikTok come to the end of its short lived life?
With a ban in India and other nations reportedly considering restrictions on the app including the US, many TikTok stars are now scrambling for alternative video form platforms.
One app that is reporting immense success is Byte, the second coming of Vine, which has seen a huge surge in downloads.
Available on iOS and Android, it allows users to post six second loops videos, similar to its predecessor.
Released in January to all users, it received a whopping 1.3 million downloads in the first week of its launch.
Last week Byte topped the download spot in the App Store with a massive 662,000 global downloads in a day, as reported by Sensor Tower*.
However, the video platform has lacked momentum compared to its competitor TikTok, which has continued its impressive rise during the COVID-19 lockdown.
In order to contend with TikTok, Byte has added many TikTok type tools such as comments, likes and sounds. It has increased the time of its videos from six to eight seconds.
So, what does this mean for your digital strategy?
TikTok remains a successful platform for brands to reach younger audiences, especially after the launch of TikTok for business – which allows marketers to engage and connect with the community.
But, as the future of TikTok is still undecided, it’s worth downloading Byte in order to reserve your brand’s handle.
And although the new platform currently lacks in terms of audience size, a future ban of TikTok may skyrocket the platform.