The Challenge

Drive downloads of Buump Active, an app dedicated to helping women who wanted to get back into fitness post-pregnancy.

The Solution

We rolled out a content strategy that featured a blend of engaging, bespoke, original content, backed by highly-targeted paid social ads with a clear and distinct call to action. 

To further enhance brand credibility, our influencer team created a network of authentic Buump Active ambassadors, allowing us access to a whole new audience that had been previously unreached by the  business.

The Result

By aligning all three of these major social elements, in just three months we’ve been able deliver 10,000 downloads of the app, a number that’s rising every single day.

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